Government figures state that 62% of drink drivers killed on our roads are young men and a fith of young men admit to driving after having two or more drinks! The second drink doubles the chances of fatal collision!
Social media is being used to target the 5.4 million British males aged between 25 and 34 in an effort to get the message accross as the festive season approaches. Despite having some of the safest roads in the world drink driving incidents account for 5 deaths per week.
If you work within the haulage industry it is important to remember that you could still be under the influence of drink when starting work early if you have been enjoying the festivities the night before!
To read more about the campaign or to see the various social media campaigns go to http://think.direct.gov.uk/